Scents reignite memories. They bring long-gone feelings back to life and are effortless storytellers. Magna Pars, l’ Hotel à Parfum, built on the foundations of an old perfume factory, knows this well enough to make scent the official guide through a journey of discovery into its past filled with beauty, heritage, passion and Italian excellence.
In 2013, the Martone family converted its factory to Magna Pars, the first “hotel à parfum” in the world. Located in the buzzing Tortona design district in Milan, the property is a quiet hidden gem of only 60 elegant suites, many facing the peaceful inner garden where fragrant trees and bushes grow year-round. Fragrance infuses everything from your room to the cocktails at this one-of-a-kind hotel.
A penchant for beauty and thorough attention to detail have always been distinctive Martone family traits, providing the keys to success as perfume makers and luxury innkeepers.Our Inspector's Highlights
- The property is a
brilliant mix of heritage and innovation. Artfully designed by architects Luciano
Maria Colombo, Paola Benelli and Roberto Murgia, the chic boutique hotel
flawlessly blends the old factory walls with contemporary elements in polished
steel, aluminum and glass.
- Find rest and
relaxation among the delicately scented shrubs flourishing in the courtyard, the
secret of Magna Pars’ evergreen beauty. While maples, magnolia, azaleas and
roses charmingly release their floral notes, three liquidambar trees paint the garden
gold.
- The Library Hall is a
luminous space filled with authentic masterpieces of world literature, dating
back between the 18th and 20th centuries. Take a seat and let the scent of orange
blossoms pleasantly embellish your reading.
- Magna Pars is
also home to an intimate, tranquil spa where you can experience the benefits of
aromatherapy while indulging in a rejuvenating Ayurvedic massage.
- Discover the hotel’s
motto, “Essence of living,” by having your own tailor-made fragrance skillfully
crafted at LabSolue, the Perfume Laboratory where the property’s history is kept
alive.
Things to Know
- Accessible exclusively
to guests of the Milan hotel, the cozy spa only has room for two. Make sure to book
at least one month in advance to secure your spot.
- A qualified yoga
instructor is available upon request to enhance your stay.
- Tucked away on Via
Forcella, the property’s quiet locale makes for a respite from the lively Via
Tortona and historic Porta Genova Station just around the corner.
The Rooms
- Named after the fragrances
that make up the Martone family’s olfactory library, the sophisticated suites all
face the internal garden, from which they capture light and inspiration.
- Brushed oak wood
floors, refined leather couches and original paintings by young artists from Brera
Academy make each accommodation a luxurious home away from home and an
authentic celebration of Italian style.
- All suites are
equipped with the evocative Aqua Adornationis amenities kit, a collection designed
for the luxury hotel by Giorgia Martone and available for purchase at LabSolue.
- Every whitewashed suite
comes with a living room area with Italian furniture and a tub in the spacious
bathroom.
The Restaurants
- Inspired by the reddish, dark amber tones of its namesake tree, Liquidambar is a chic and comfortable place
where you can lounge while sipping scented signature cocktails.
- The open-plan cellar, featuring
more than 600 bottles, gloriously represents the finest Italian wines. The majestic
solid wood dining table gives the space a romantic, vintage feel.
- At Da Noi In, the chef will treat you to a cuisine that successfully pairs
tradition with innovation. The grouper carpaccio, served with citrus and
toasted almonds, will immediately transform your garden table into a terrace
facing the Sicilian sunset.
Amenities
24-hour room service 
Babysitting services
Bar
Fitness classes
Gym
Meeting rooms
Pet friendly
Restaurants
Spa
Getting There
Via Forcella 6, Milan, 20144 Italy
TEL39-02-8338371
