Avenue Two Travel Named First Forbes Travel Guide-Endorsed Agency
Philadelphia, February 22, 2023 – Luxury travel firm, Avenue Two Travel, has been named the first Forbes Travel Guide-endorsed travel agency.
Forbes Travel Guide ("FTG") recognized Avenue Two Travel for its leadership in the industry, dedication to elevating the role of travel advisors, support of hotels that have earned FTG Star Ratings and engagement with FTG as a trusted source for objective, third-party verification of exceptional hospitality experiences. FTG is the only independent global rating system for luxury hotels, restaurants, spas and ocean cruises.
"We are thrilled to be the first travel agency to receive this prestigious recognition. It is truly a testament to our team and their professionalism and passion," said Joshua Bush, President and CEO of Avenue Two Travel. "As an FTG-endorsed agency, our advisors benefit from a strong connection to General Managers at FTG Star-Rated hotels. This designation also demonstrates to our clients our service-driven principles and singular focus on delivering the finest travel experiences in the world, which are qualities we share with FTG Star-Rated properties."
The agency’s mission is to design authentic travel experiences that make us better global citizens. Since its founding in 1987, the agency has evolved and innovated to fit the ever-changing needs of the traveler while keeping personalized travel planning and white-glove service at the forefront.
"Forbes Travel Guide understands how important service is in this industry; FTG standards are focused 70% on service and guest experience, with another 30% on the facilities. At Avenue Two Travel, we know that service – from the initial stages of planning a trip to the trip itself – can make or break a travel experience," said Bush. "It is no easy feat to earn an FTG Star Rating, and we know that our clients will have an exceptional stay at those hotels."
FTG announced its 65th annual list of nearly 1,400 rated hotels in 81 countries in mid-February. Its coveted Five-Star, Four-Star, or Recommended awards are earned through objective incognito inspections on FTG’s exacting quality and service standards.
“FTG acknowledges Avenue Two Travel’s commitment to world-class service, which complements FTG’s own principles,” said Richard Lebowitz, Senior Vice President of Travel Industry Outreach for Forbes Travel Guide. “Through its endorsed relationship with FTG, Avenue Two Travel completed a range of dedicated training, communications and engagement across 100% of its advisor network that distinguishes FTG Star Ratings as a trusted source of hotels vetted for service and facility excellence. We are grateful and honored to collaborate with the Avenue Two Travel team.”
To learn more about Avenue Two Travel, click here, and to learn more about Forbes Travel Guide, click here.
About Avenue Two Travel
Avenue Two Travel is a luxury travel agency dedicated to designing authentic travel experiences that make us better global citizens. Founded by Debbie Bush in 1987, the family-owned agency is based in the Philadelphia area and has more than 100 advisors across the country. Avenue Two Travel is committed to sustainability and setting industry standards, and it is in the process of becoming the first US-based B Corp certified travel agency..
About Forbes Travel Guide
Forbes Travel Guide is the only global rating system for luxury hotels, restaurants, spas and ocean cruise. FTG’s anonymous professional inspectors evaluate based on up to 900 objective standards, with an emphasis on exceptional service, to help discerning travelers select the world's best luxury experiences. The only way to get a Five-Star, Four-Star or Recommended rating is by earning it through their independent inspection process. For more information about Forbes Travel Guide, please visit ForbesTravelGuide.com.