Though The Georgian has been in Santa Monica for years — the property sits along a heavily touristed stretch of Ocean Avenue, mere blocks from the beach and the iconic pier — the eight-story, art deco jewel is experiencing its second shining moment in the Southern California sun thanks to a thoughtful and colorful makeover by BLVD Hospitality that pairs Wes Anderson-esque whimsy with the sumptuousness of an Old Hollywood starlet’s boudoir.To achieve this delightful design scheme when it reopened in 2023, many of the building’s original details were saved, including the ornate peepholes on the 84 guest room doors, bathroom tile, the massive rooftop nameplate and the trademark robin’s-egg blue and gold exterior while plenty of velvet, pastels, feathers and crown molding were employed.
New elements also add on-theme pizazz to the experience. There’s the smiling bellhop in a powdery blue retro uniform complete with pillbox hat and candy dishes overflowing with saltwater taffy. Bubbles are poured at check-in, which occurs in front of an old-school key rack, tassels hung from every hook. Playful Hugo Guinness prints adorn a library stocked with coffee table reads, books by Angeleno authors like Eve Babitz and Joan Didion, and board games and guitars you can borrow. Ever-changing motivational quotes are punched out and displayed on a vintage typewriter near the elevators. Even the public powder room wows with coral tile, botanical wallpaper featuring parrots and a tufted settee.
Just as it did when it debuted in 1933, “The First Lady” (so nicknamed because it was the tallest building in town when it was opened by lady hotelier Rosamond Borde) attracts celebrities and chic clientele, especially in the U-shaped lobby bar and the dimly lit Italian steakhouse tucked below street level. The rich and famous likely appreciate the strict no-phones policy as much as the dry-aged 42-ounce porterhouse. Guests might also spot a familiar face in an art gallery that doubles as a meeting space that regularly holds shows and salons. Actor Sharon Stone was one of the first creatives to exhibit there.