Hotel Principe Forte dei Marmi

Pristine beach clubs and modern design meet in the charming beach town of Forte dei Marmi. And nestled in its redolent landscape of palm and pine trees, you’ll find Principe Forte dei Marmi, a gorgeous luxury hotel on the Tuscan Coast.

The element of surprise takes you from the moment you glimpse architect Klaus Müller’s minimalist cube — a simple and straightforward building of tall glass, long lines and modern design stands out from the green woods. Contemporary sculpture populates the gardens and public areas, while all rooms feature décor pieces by outstanding Italian designers such as Antonio Citterio, Armani Casa, B&B, Flexform, Floss and Maxalto. The hotel’s elegant aesthetic weaves throughout the Principe, creating a fully immersive, livable “work of art.”And to cap it off, it’s just a few steps from one of Tuscany’s most coveted and pristine beaches.

A short walk from the hotel lies the town of Forte dei Marmi, one of the star stops of the gorgeous flatland riviera Versilia, a 15-mile coastal stretch perfect for cyclists. The majestic Apuan Alps — a hiker’s paradise — serve as the backdrop for the beach area, and the region’s interior boasts some of Italy’s most acclaimed natural riches, including the Carrara marble caves and the Antro del Corchia caverns.